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Data & Statistics > AnglerSurvey.com >
Percent of Sales for Select Categories Comprised of Retailer Brands
December 2010

Product Category
% Retailer Brands
Rods
16.3%
Reels
11.5%
Combos
35.3%
Clothing (shirts, pants, shorts, jackets)
22.2%

* Results provided monthly by the AnglerSurvey panel survey, produced by Southwick Associates of Fernandina Beach, Fla. AnglerSurvey reports market share by brand, sales by retail channel, customer profiles, price point distribution and more for 28 sport fishing product categories. Contact Rob@Southwickassociates.com for subscription information or questions. ASA members receive a 15 percent discount.