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December 2010 Online Tackle Sales

Selected Market Data from AnglerSurvey*
December 2010
Category % of Sales
Transacted Online
December 2010
% of Sales
Transacted Online
December 2009
% of Sales
Transacted Online
Annual 2010
Rods
14.7%
8.7%
14.9%
Reels
10.1%
11.0%
13.7%
Combo
1.0%
6.7%
4.9%
Line
5.0%
13.5%
6.1%
Lures, hard baits
9.0%
22.4%
8.5%
Lures, soft baits
9.2%
10.8%
8.3%

* Results provided monthly by the AnglerSurvey panel survey, produced by Southwick Associates of Fernandina Beach, Fla. AnglerSurvey reports market share by brand, sales by retail channel, customer profiles, price point distribution and more for 28 sport fishing product categories. Contact Rob@Southwickassociates.com for subscription information or questions. ASA members receive a 15 percent discount.