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September 2011 Online Tackle Sales

Selected Market Data from AnglerSurvey*
September 2011
Category % of Sales
Transacted Online
September 2011
% of Sales
Transacted Online
September 2010
% of Sales
Transacted Online
Annual 2010
% of Sales
Transacted Online
YTD 2011
Rods
12.2%
8.5%
11.5%
10.4%
Reels
18.5%
5.7%
12.0%
15.1%
Combo
8.1%
8.1%
5.3%
4.0%
Line
10.0%
5.0%
6.1%
9.1%
Lures, hard baits
13.6%
4.8%
8.5%
9.5%
Lures, soft baits
10.7%
7.0%
6.3%
9.9%

* Results provided monthly by the AnglerSurvey panel survey, produced by Southwick Associates of Fernandina Beach, Fla. AnglerSurvey reports market share by brand, sales by retail channel, customer profiles, price point distribution and more for 28 sport fishing product categories. Contact Rob@Southwickassociates.com for subscription information or questions. ASA members receive a 15 percent discount.