AnglerSurvey.com
What is AnglerSurvey.com?
www.AnglerSurvey.com tracks consumer fishing and purchasing activities by month. Data are collected via an online panel. The results are scientifically weighted to reflect all U.S. anglers. The results are used by industry and fisheries agencies to better understand the industry and trends, improve product offerings and the overall angling experience. Companies and fisheries agencies interested in obtaining results should contact Southwick Associates.
Information includes:
- Species targeted in the past month
- Market share by brand for 34 categories of fishing tackle
- Types of fishing activity engaged
- Percentage of sales by retail segment (independent retailers, chains, catalog, used, and other)
Launched with the cooperation of the American Sportfishing Association (ASA), ASA members receive a 15 percent discount on subscriptions and reports. For more information, contact Rob Southwick. To take the survey, sign up by visiting www.AnglerSurvey.com.
Monthly Online Sales Indices
Using data from AnglerSurvey.com, ASA issues a monthly index reporting the percentage
of retail purchases transacted online by anglers for six major categories of
fishing tackle:
• September 2011
• August 2011
• July 2011
• June 2011
• May 2011
• March 2011
• February 2011
• January 2011
• December 2010
• November 2010
• October 2010
• September 2010
• August 2010
• July 2010
• June 2010
• May 2010
• April 2010
• March 2010
• February 2010
• January 2010
• Archives
Preferred Species Index
This section reports the top five freshwater and top five saltwater species pursued each month by anglers, as reported monthly by Southwick Associates' AnglerSurvey.
• September 2011
• August 2011
• July 2011
• June 2011
• May 2011
• April 2011
• March 2011
• February 2011
• January 2011
• December 2010
• November 2010
• October 2010
• September 2010
• August 2010
• July 2010
• June 2010
• May 2010
• April 2010
• March 2010
• February 2010
• January 2010
• December 2009
• November 2009
Retailer Brands Compared to Manufacturer Brands
Sales of products provided under retailer-owned brands have been growing. This monthly index reports the percentage of angler purchases comprised of retailer brands as reported monthly by AnglerSurvey. Subscribers and customers of AnglerSurvey have access to full details, including sales of specific brands.
• September 2011
• August 2011
• July 2011
• June 2011
• May 2011
• March 2011
• February 2011
• January 2011
• December 2010
• November 2010
• October 2010
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