2004 Sportfishing Summit
Advancing an Angling Agenda
Advancing Angling Advocacy
A six-month fact-finding project that included conducting phone interviews
with sportfishing industry and community leaders and the preparation
of a discussion document, culminated in a series of “how to” presentations
and roundtable discussions at the Sportfishing Summit.
The objective was to measure support for a sportfishing community advocacy
effort, measure reaction to various suggested components of such an effort
and to invite comment and input.
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Dick Pool, left, president, Pro-Troll, Inc. and Jason Meninger,
president, Adventure Advertising, LLC during the Opening Session. |
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Widespread support for the concept was evidenced both in the telephone
survey and in the roundtable discussions. In addition, significant positive
input was offered throughout the roundtable process. Members attending
the Sportfishing Summit agreed with the concept of having a community-wide
advocacy initiative to protect and promote recreational angling.
During the session members heard from three professionals on how such
an initiative could be developed. Matt Connolly, former executive vice
president of Ducks Unlimited discussed how to launch a coordinated advocacy
effort. Max Fose, partner, Integrated Web Strategy, explained how the
Internet could be a powerful tool in running an advocacy campaign. Pam
Seay, head of fundraising for the Virginia Historical Society, provided
an overview of techniques and strategies that could be employed to provide
funding for such an effort.
During its March 2005 meeting, the ASA Board will take under consideration
the information and comments generated from this effort and decide on
the next course of action.
For more information, contact Mike Nussman, president and CEO, or Gordon
Robertson, VP, at 703-519-9691.
