ICAST 2010 New Product Showcase
"Best of Show"
Winners
Making up a special section of ICAST’s show floor, the New Product Showcase gives the industry’s latest innovations special visibility during the show.
This year, the New Product Showcase, sponsored by Fishing Tackle Retailer, produced by ESPN Outdoors/BASS, featured 750 new products from 210 companies. The products, making their marketplace debut, vied for honors of “Best of Show” in 18 categories including the highly coveted overall “Best of Show.” Buyers and media representatives judged the products based on their level of innovation, execution, workmanship and practicality.
See below for the list of winners and categories. Please click on each photo for more information about the product and a company contact. All product descriptions were provided by the product manufacturer to accompany their entries into the ICAST 2010 New Product Showcase.
 Best of Show &
Best Freshwater Rod
G. Loomis
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 Best Apparel
Frabill, Inc. |
 Best Combo
Ardent / Lamiglas
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 Best Electronics
Lowrance-Navico |
 Best Eyewear
Maui Jim Sunglasses |
 Best Fish Accessory
Adventure Products
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 Best Giftware
Boating Expressions
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 Best Kids' Tackle
Pure Fishing
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 Best Line
Rapala
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 Best Soft Lure
Koppers Fishing &
Tackle Corporation
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 Best Marine
Minn Kota-Johnson Outdoors, Inc.
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 Best Freshwater Reel
Shimano American Corporation
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 Best Saltwater Reel
Shimano American Corporation |
 Best Saltwater Rod
Shimano American Corporation
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 Best Tackle Management
HYI, Inc. |
 Best Terminal Tackle
Sebile Innovative Fishing |
Best Hard Lure
Shimano American Corporation |
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2010 ICAST New Product Showcase Award Winners
For product details, images and other information please contact the individual award recipients listed below.
Overall Best of Show and Freshwater Rod - G. Loomis - NRX
Contact: John Mazurkiewicz, Catalyst Marketing - 574-289-1331; jpmarzurk@ameritech.net
Apparel – Frabill, Inc. – FXE Stormsuit
Contact: Noel Vick, Traditions Media - 612-708-7339; noel@traditionsmedia.com
Combo – Ardent / Lamiglas – C400/XC704 Fishouflage Bass
Contact: Michael Brooks – 800-325-9200 x 201; mjbrooks@ardentoutdoors.com
Electronics – Lowrance-Navico – Lowrance Elite-5 DSI
Contact: Andrew Golden – 617-413-6521; agolden@rushtongregory.com
Eyewear – Maui Jim – Guy Harvey Collection
Contact: Julie Barton – 888-628-4536 x 1984; jbarton@mauijim.com
Fishing Accessory – Adventure Products, Inc. – EGO S2 Slider Landing Net
Contact: Grant Corbett – 541-390-5159; grantc@adventureproducts.com
Giftware - Boating Expressions, Inc. – Fishfenders
Contact: Gene Rascow – 714-650-1606; fishfenders@gmail.com
Kids Tackle – Pure Fishing – Pflueger-Spinning Combo-Apprentice
Contact: Ron Giudice, Blue Heron Communications – 405-740-2740; ron@blueheron.comm.com
Line – Rapala – Sufix 832 Advanced Superline
Contact: Kelly Brockpahler - 612-481-8375; brockpahler@rapalausa.com
Soft Lure – Koppers Fishing & Tackle Corporation – Live Target Hollow Body Frog
Contact – Tom Chopin – 905-327-9095; tom@koppersfishing.com
Marine – Minn Kota-Johnson Outdoors, Inc. – Talon-Shallow Water Anchor
Contact: Steve Roth, Swanson Russell - 402-437-6418; steveroth@swansonrussell.com
Freshwater Reel – Shimano American Corporation – Stella FE
Contact: John Mazurkiewicz, Catalyst Marketing – 574-289-1331; jpmazurk@ameritech.net
Saltwater Reel – Shimano American Corporation - Trinidad A
Contact: John Mazurkiewicz, Catalyst Marketing – 574-289-1331; jpmazurk@ameritech.net
Saltwater Rod –Shimano American Corporation - Terez
Contact: John Mazurkiewicz, Catalyst Marketing – 574-289-1331; jpmazurk@ameritech.net
Tackle Management – HYI, Inc. – Openwater Tackle Backpack
Contact: Douglass Riewski – 630-552-9448; driewski@planomolding.com
Terminal Tackle – Sebile Innovative Fishing – Soft Weight System
Contact: Russell Gray – 303-437-8103; rgray@sebile.com
Hard Lure – Shimano American Corporation - Waxwing Sub-Surface Swimming Jig
Contact: John Mazurkiewicz, Catalyst Marketing – 574-289-1331; jpmazurk@ameritech.net
