ICAST 2006 New Product Showcase “Best of Show” Competition Goes to Pure Fishing Berkley FireLine Crystal
by Mary Jane Williamson
July 20, 2006—Las Vegas, NV—Industry veteran Pure Fishing with its Berkley FireLine Crystal was voted by buyers and media as having the most innovative product in the ICAST 2006 New Product Showcase in both the Line category and the overall Best of Show.
Two first-time exhibitors won in the 2006 New Product Showcase. C.A.G.I. Outdoor Products, Cheyenne, Wyoming, with their Fish Call, won Best of Category in Terminal Tackle; and Outdoor Adventure Kids, St. Thomas, Ontario, won Best of Category in Kids Tackle with their Jr. Fisherman Rod Combo.
Sponsored by Fishing Tackle Retailer, nearly 200 companies entered more than 600 tackle products and accessories into the Showcase. The showcase is the flagship feature of the International Convention of Allied Sportfishing Trades (ICAST), the sportfishing industry’s premier trade event produced by the American Sportfishing Association (ASA). The 49th annual show, held at the Las Vegas Convention Center, July 19-21, sold out the show floor months before the event.
“The New Product Showcase is a remarkable display of innovation in sportfishing gear and accessories unlike any other,” said Mike Nussman, ASA’s president and CEO. “I congratulate all of the winners and thank those who participated in the New Product Showcase, from the companies who displayed their products to the buyers and media who served as judges.”
Making up a special section of ICAST’s 250,000-square-foot show floor, the New Product Showcase gives the industry’s latest innovations special visibility during the show, with nearly 7,000 representatives of the sportfishing community attending, more than 1,500 of them buyers.
Buyers and media representatives judged the products based on their levels of innovation, execution, workmanship and practicality to select “Best of Show” honors in 16 categories, as well as the Overall Best of Show winner.
2006 ICAST New Product Showcase Award Winners |
Category |
Company |
Product |
Booth # |
Overall Best of Show |
Pure Fishing |
Berkley FireLine Crystal |
1924 |
Saltwater Rod |
Shimano |
Tiralejo Surf Rod |
1370 |
Saltwater Reel |
Penn Fishing Tackle |
International Torque 300 |
434 |
Freshwater Rod |
Airrus |
Pulsar GL |
746 |
Freshwater Reel |
Shimano |
Calais 200DC – 4x8 Digital Control |
1370 |
Terminal Tackle |
C.A.G.I. Outdoor Products |
CAGI Fish Call |
1457 |
Line |
Pure Fishing |
Berkley FireLine Crystal |
1924 |
Hard Lure |
MegaStrike, Inc. |
Evolution Jig |
1007 |
Soft Lure |
AA/Optimum Bait Co. |
Furbit Series |
923 |
Tackle Management |
Plano Molding Company |
FlipSider Hybrid Satchel |
1224 |
Kid’s Tackle |
Outdoor Adventure Kids |
Jr. Fisherman Rod Combo |
709 |
Boating Accessory & Giftware |
Minn Kota |
Terrova Electric Steer Trolling Motor |
1910 |
Fishing Accessory |
Swifty Manufacturing, Inc. |
Nu-Skin Reel Armor |
918 |
Reel/Rod Combo |
Okuma Fishing Tackle Corp. |
Avenger Combo Rod/Reel |
2070 |
Clothing |
Shimano |
Evair Boots |
1370 |
Electronics |
Humminbird |
797c2 SI Combo |
1910 |
Eyewear |
Costa del Mar |
Costa 580 Mirrored Lens |
1564 |
For the next two years, ICAST will be held at the Las Vegas Convention Center. ICAST 2007 will be held July 11–13, 2007, and ICAST 2008 will be held July 16–18, 2008.
The American Sportfishing Association is the sportfishing industry’s trade association, uniting more than 650 members of the sportfishing and boating industries with state fish and wildlife agencies, federal land and water management agencies, conservation organizations, angler advocacy groups and outdoor journalists. The American Sportfishing Association safeguards and promotes the enduring social, economic and conservation values of sportfishing.