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ICAST 2007 New Product Showcase “Best of Show” Competition
by Mary Jane Williamson

July 12, 2007—Las Vegas, NV—TheE21 Carrot Stix, a freshwater rod,was voted by buyers and media as the most innovative product in the ICAST50 New Product Showcase in both the Freshwater Rod category and the overall “Best of Show.”

This year, the 50th year of ICAST, the New Product Showcase was more competitive than ever. Sponsored by Fishing Tackle Retailer, 180 companies entered more than 600 tackle products and accessories into the New Product Showcase. The showcase is the flagship feature of the International Convention of Allied Sportfishing Trades (ICAST), the sportfishing industry’s premier trade event produced by the American Sportfishing Association (ASA). The 50th annual show was held at the Las Vegas Convention Center, July 11-13, 2007.

“The New Product Showcase is the only display of its kind, with so many new products in one place at one time,” said Mike Nussman, ASA’s president and CEO. “I congratulate all of the winners and thank those who participated in the New Product Showcase, from the companies who worked hard to develop these innovations to the buyers and media who served as judges.”

Making up a special section of ICAST’s 350,000-square-foot show floor, the New Product Showcase gives the industry’s latest innovations special visibility during the show. As of July 11, the first day of the show, there were 6,700 representatives of the sportfishing community in attendance, more than 1,700 of which are buyers.

Buyers and media representatives judged the products based on their levels of innovation, execution, workmanship and practicality to select “Best of Show” honors in 17 categories, as well as the overall “Best of Show” winner.

2007 ICAST New Product Showcase Award Winners
Category	Company	Product	Booth #
Overall Best of Show	E21 Fishing	Freshwater Rod	2007
Boating Accessory	Bert’s Custom Tackle/Tecia	Bert’s Track System	2306
Clothing	Old Harbor Outfitters	Technical Shorts	610
Electronics	Lowrance-Navico	38C HD Sonar Fish Finder	926
Eyewear	Costa Del Mar Sunglasses	Man-O’-War	1346
Fishing Accessory	Pure Fishing, Inc.	Berkley TEC Pistol Trigger Grip	2226
Freshwater Reel	Shimano American Corporation	Stradic F1 Spinning Reel	1252
Freshwater Rod	E21 Fishing	The Carrot Stix	2007
Giftware	MacDaddy’s Fishing Lures	Pink Ribbon Collection	654
Hard Lure	Emmett Stacey Inventors & Investors	Rollo Lures	1810
Kid’s Tackle	Outdoor Adventure Kids	Miss Fisherman series	718
Line	Pure Fishing	Stren Microfuse: Blue Glacier Fluorescent	2226
Reel/Rod Combo	Pfluegar/Shakespeare Fishing Tackle	PFLEX Fly/Spin Kit	2256
Saltwater Reel	Shimano American Corporation	Trinidad DC	1252
Saltwater Rod	E21 Fishing	Fusion	2007
Soft Lure	Pure Fishing	Gulp! Alive!	2226
Tackle Management	Shimano American Corporation	Bristol Bay Portable Live-Well Bag	1252
Terminal Tackle	Dee’s Diamond Flasher	Double Dees	348

In 2008, ICAST will be held at the Las Vegas Convention Center, from July 16-18, 2008. ICAST 2009 will be held at the Orange County Convention Center in Orlando, Florida, from July 15-17, 2009.

The American Sportfishing Association (ASA) is the sportfishing industry’s trade association, committed to looking out for the interests of the entire sportfishing community. We give the industry a unified voice, speaking out on behalf of sportfishing and boating industries, state and federal natural resource agencies, conservation organizations, angler advocacy groups, and outdoor journalists when emerging laws and policies could significantly affect sportfishing business or sportfishing itself. We invest in long-term ventures to ensure the industry will remain strong and prosperous as well as safeguard and promote the enduring social, economic, and conservation values of sportfishing in America.