Created for their "Fishing for a Cure" campaign, MacDaddy's recently launched the Pink Ribbon Collection, dedicating 10% of all proceeds towards breast cancer awareness and recovery. The collections includes MacDaddy's Most Precious Fishing Lure, a pendant crafted in platinum and pink sapphires and three other pendants, crafted in 14-karat gold with pink sapphires or sterling silver with cubic zirconium. Each style offers matching earrings and bracelets.