Show Specials
VIEW EXHIBITORS WITH SHOW SPECIALS
What is a Show Special?
Would you like to offer an incentive on a particular product or group of products? Are you doing something unique for buyers at ICAST? If you said yes to any of the above, then you have a Show Special. Can’t think of one? Let us know and we will work with you to develop an ICAST-only special.
Why Offer a Show Special?
As an exhibitor, your goal is to attract more buyers to ICAST and to your booth. By offering a Show Special that is ONLY available at ICAST, you attract more buyers and increase the number of orders you write. Show Specials are a strong incentive for buyers to come to your booth, see your entire product line and write orders. Offering ICAST-only Show Specials also helps increase overall buyer attendance at the show, providing more opportunities for your company to network and do business with buyers from across the globe.
How Will Buyers Know I am Offering a Show Special?
ASA will work with you to promote your Show Special. Once you tell us that you are planning to offer a Show Special, your company’s name will be listed on the ASA Web site. Again, for 2007, in mid-May, we will mail all pre-registered buyers as well as other potential buyers the Reelin’ & Dealin’–A Guide to ICAST–only Specials.
Tell us you are having a Show Special before April 6, 2007, and we will list your company’s name in a pre-show issue of Fishing Tackle Retailer magazine.
While at the show, we’ll give you a “Show Special” sign to display in your booth to improve visibility with buyers. This is in addition to the listing in the ICAST Buyers’ Guide and various signs onsite.
Is there a Fee?
No. This service is offered to exhibitors at no charge. All exhibitors are encouraged to participate in the Show Special program.
Show Special Guide Listing
Submit the details of your Show Special by April 24, 2007, in order to receive a listing in Reelin’ & Dealin’–A Guide to ICAST-only Specials. Please note that there is a 400-character limit to the Show Special listing.
What is a good Show Special?
When developing a Show Special, exhibitors should consider deals that most benefit a buyer. Although every buyer is attracted to different forms of Show Specials, six of the most commonly requested Specials are dating, value added, shipping, price, free goods and combos. This is the 50th year of ICAST, and in celebration of this milestone, exhibitors are encouraged to tailor their Show Specials around the “50” theme. Below is an example of how to include “50” in your Show Specials.
Sample Listing:
DEF Rod Company (Booth 300)
Receive $50 cash back for every $500 order of rods placed at ICAST. Minimum purchase of $500 required. Pick the distributor of your choice.
SHOW SPECIAL KEY DATES
April 6
Deadline to have your name listed as a company with a Show Special in an ASA-sponsored ad in Fishing Tackle Retailer magazine and the ICAST Buyers’ Guide free of charge.
April 24
Deadline to have your Show Special listed in the Reelin’ & Dealin’–A Guide to ICAST-only Specials and receive a “Show Special” sign for your booth at ICAST.
June 15
Final deadline to have your Show Special listed and receive a “Show Special” sign for your booth at ICAST.
