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ICAST 2007

Exhibitor Reminders and Assistance

Exhibitor Conference Calls
Preparation is the key to success at ICAST. To ensure you have all the information you need, we have arranged four conference calls in the months leading up to ICAST. Below is a schedule with the dates, times and topics. The phone number to call for each conference call will be provided to all participants who sign up. To participate, please contact Kelly Camirand, ICAST coordinator, at 703.519.9691, x231 prior to the call deadlines.

Conference Call #1
The Exhibitor Promo Pak and Promoting ICAST
Monday, March 19 at 2:00 p.m. E.D.T.
Sign up by Friday, March 16

Conference Call #2
Exhibitor Service Manual Review
Thursday, April 19 at 2:00 p.m. E.D.T.
Sign up by Friday, April 16

Conference Call #3
How to Make the Most of ICAST
and Last Minute Questions
Tuesday, May 22 at 2:00 p.m. E.D.T.
Sign up by Friday, May 18

Conference Call #4
Everything About the New Product Showcase
Friday, June 8 at 2:00 p.m. E.D.T.
Sign up by Friday June 1


Exhibitor Emails
Each Monday, ASA sends emails to all ICAST 2007 exhibitors with important information on exhibiting during the 50th year of ICAST. Be sure to watch your inbox for these emails containing essential information to help make your ICAST experience successful. If you missed an email or want to review the emails, they are archived below.


 March 16: Promo Pak, Conference Calls and Show Specials 

Each Monday between now and ICAST50, we will be sending emails to all ICAST 2007 exhibitors with important information on exhibiting during the 50th year of ICAST. Be sure to watch your inbox for these emails containing essential information to help make your ICAST experience successful. To ensure you receive these emails, add communications@asafishing.org to your “safe” email list. For more information on ICAST, visit www.asafishing.org or contact Kelly Camirand, ICAST coordinator, at (703) 519-9691, x231. For more information and updates, please visit ICAST50 on the Web.

Exhibitor Promo Pak
One of the best resources ASA provides for its exhibitors is the Exhibitor Promo Pak. The Promo Pak contains many items to help exhibitors promote their booths and attract buyers to the show. If you have not already received your Exhibitor Promo Pak, it should arrive shortly.

Exhibitor Conference Calls
Preparation is the key to success at ICAST. To ensure you have all the information you need, we have arranged four conference calls in the months leading up to ICAST. Below is a schedule with the dates, times and topics. To participate, please contact Kelly Camirand, ICAST coordinator, at (703) 519-9691, x231 prior to the call deadlines.



Conference Call #1
The deadline to sign up is tomorrow!
The Exhibitor Promo Pak and Promoting ICAST
Monday, March 19 at 2:00 p.m. E.D.T.
Sign up by Friday, March 16

Conference Call #2
Exhibitor Service Manual Review
Thursday, April 19 at 2:00 p.m. E.D.T.
Sign up by Friday, April 6

Conference Call #3
How to Make the Most of ICAST
and Last Minute Questions
Tuesday, May 22 at 2:00 p.m. E.D.T.
Sign up by Friday, May 18

Conference Call #4
Everything About the New Product Showcase
Friday, June 8 at 2:00 p.m. E.D.T.
Sign up by Friday June 1


ICAST50 Show Specials
Reelin’ and Dealin’–A Guide to ICAST-only Show Specials is back for a second year. Special product discounts—exclusive to ICAST—are a popular draw for both domestic and international buyers and give buyers a better opportunity to save money on product orders placed during the show. The guide will be mailed to pre-registered buyers in mid-May and distributed throughout the show.

Show Specials Key Dates
April 6: Deadline to be listed as a company with a Show Special in Fishing Tackle Retailer Magazine and in the ICAST Buyers’ Guide at no charge.

April 24: Deadline to have your Show Special listed in the Reelin’ & Dealin’ – A Guide to ICAST-only Specials and receive a “Show Special” sign for your booth.

June 15: Final deadline to have your Show Special listed in the ICAST Buyer’s Guide and on the ICAST Web site and receive a “Show Special” sign for your booth.

For more information on ICAST50, visit ICAST50 on the Web or contact Kelly Camirand, ICAST coordinator, 703-519-9691, x231.

PLEASE DO NOT REPLY TO THIS EMAIL. Send all inquiries to kcamirand@asafishing.org.


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 March 19: ICAST50 Overview 

Each Monday between now and ICAST50, we will be sending emails to all ICAST 2007 exhibitors with important information on exhibiting during the 50th year of ICAST. Be sure to watch your inbox for these emails containing essential information to help make your ICAST experience successful. To ensure you receive these emails, add communications@asafishing.org to your “safe” email list. For more information on ICAST, visit www.asafishing.org or contact Kelly Camirand, ICAST coordinator, at (703) 519-9691, x231. For more information and updates, please visit ICAST50 on the Web.

ICAST50: A Celebration—Make it Yours
ICAST 2007 is a celebration of the 50th year of the world’s largest showcase of sportfishing gear and accessories, and you are invited to make it yours. ICAST50 will feature a number of exciting changes and opportunities to celebrate this milestone year.

Registration Open
Registration is now open for ICAST50 exhibitors. All exhibitors and booth personnel must be registered and badged for the entirety of the show. Registration for exhibitors is $10 per person until June 15, 2007. Registration after June 15 is $30 per person. Register now and take advantage of the discounted rate!

Sponsorship Opportunities
Sponsorships for ICAST50 are still available. ICAST sponsorship opportunities are a great way to raise your company’s visibility during this milestone year. Sponsorship opportunities are priced to meet every budget so take advantage now and ensure that your company receives the best opportunity to be front and center for the industry’s biggest players.

Exhibitor Promo Pak
One of the best resources ASA provides for its exhibitors is the Exhibitor Promo Pak. The Promo Pak contains many items to help exhibitors promote their booths and attract buyers to the show. If you have not already received your Exhibitor Promo Pak, it should arrive shortly.

Exhibitor Conference Calls
Preparation is the key to success at ICAST. To ensure you have all the information you need, we have arranged four conference calls in the months leading up to ICAST. Below is a schedule with the dates, times and topics. To participate, please contact Kelly Camirand, ICAST coordinator, at (703) 519-9691, x231 prior to the call deadlines.


Conference Call #2
Exhibitor Service Manual Review
Thursday, April 19 at 2:00 p.m. E.D.T.
Sign up by Friday, April 6

Conference Call #3
How to Make the Most of ICAST
and Last Minute Questions
Tuesday, May 22 at 2:00 p.m. E.D.T.
Sign up by Friday, May 18

Conference Call #4
Everything About the New Product Showcase
Friday, June 8 at 2:00 p.m. E.D.T.
Sign up by Friday June 1


ICAST50 Show Specials
Reelin’ and Dealin’–A Guide to ICAST-only Show Specials is back for a second year. Special product discounts—exclusive to ICAST—are a popular draw for both domestic and international buyers and give buyers a better opportunity to save money on product orders placed during the show. The guide will be mailed to pre-registered buyers in mid-May and distributed throughout the show.

Show Specials Key Dates
April 6: Deadline to be listed as a company with a Show Special in Fishing Tackle Retailer Magazine and in the ICAST Buyers’ Guide at no charge.

April 24: Deadline to have your Show Special listed in the Reelin’ & Dealin’ – A Guide to ICAST-only Specials and receive a “Show Special” sign for your booth.

June 15: Final deadline to have your Show Special listed in the ICAST Buyer’s Guide and on the ICAST Web site and receive a “Show Special” sign for your booth.

ICAST50 Special Events
This year, the special events at ICAST50 will feature the celebration of 50 years of sportfishing and the sportfishing industry’s trade show.

New Product Showcase Preview Reception
Tuesday, July 10 · 5:30 p.m.
The New Product Showcase, the flagship feature of ICAST, has been expanded with more floor space to showcase more of your innovations in products and accessories. At the New Product Showcase Preview Reception, buyers and the media are invited to meet with exhibitors in a casual environment where you can show off the features of your products.

Buyers and the media also vote for the products they believe to be the best of the best in the “Best of Show” awards. This year, there are 17 product categories plus the overall “Best of Show” award. The “Best Boating Accessory and Giftware” category has been split into two this year, “Best Boating Accessory” and “Best Giftware.”

The deadline for exhibitors to submit New Product Showcase entry forms is June 15. More information for exhibitors on the New Product Showcase is available in the Promo Pak, mailed to all confirmed exhibitors in March.

Industry Breakfast & Retrospective Rendezvous
Wednesday, July 11 · 7:30 a.m.
Attend this year’s Industry Breakfast & Retrospective Rendezvous as we celebrate with a look back at 50 years of ICAST and sportfishing. Hear the State of the Industry address from ASA President and CEO Mike Nussman, and join ASA’s Chairman of the Board Randy Lemcke, vice president, Plano Molding Company, in honoring some of the industry’s most longstanding members. Tickets are required for the Industry Breakfast & Retrospective Rendezvous. Tickets may be purchased with registration.

Chairman’s Industry Awards Reception & Golden Anniversary Gala
Wednesday, July 12 · 5:30 p.m.
The Chairman’s Industry Awards Reception & Golden Anniversary Gala is the event where the winners of the prestigious New Product Showcase “Best of Show” awards are announced. In honor of ICAST50, the Chairman’s Industry Awards Reception & Golden Anniversary Gala will feature surprises unlike anything you’ve seen at ICAST!

Exhibitor’s Social Hour
This year, exhibitors are adding their celebratory touch to the ICAST50 festivities by serving beer and wine in their booths from 4:30 p.m. to 5:30 p.m. on Wednesday, July 11 and Thursday, July 12, and from 2:00 p.m. to 3:00 p.m. on Friday, July 13. This is a great opportunity to target those attendees you want to attract by inviting them to social hour in your booth.

For more information on ICAST50, visit us on the Web at www.asafishing.org and click on ICAST50. Contact Kelly Camirand, ICAST coordinator, 703-519-9691, x231.

DO NOT REPLY TO THIS EMAIL. Send all inquiries to kcamirand@asafishing.org.


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 March 26: Show Specials Deadlines 

Each Monday between now and ICAST50, we will be sending emails to all ICAST 2007 exhibitors with important information on exhibiting during the 50th year of ICAST. Be sure to watch your inbox for these emails containing essential information to help make your ICAST experience successful. To ensure you receive these emails, add communications@asafishing.org to your “safe” email list.

Show Specials Deadlines—April 6 and April 24
The first important deadline for ICAST exhibitors is April 6. This is the deadline to have your company’s name listed in Fishing Tackle Retailer magazine and in the ICAST Buyers’ Guide, free of charge, as a company offering a 2007 Show Special. Each year, ASA places a two-page advertising spread in FTR listing the companies offering Show Specials. If you already know the details of your Show Special, please use the form on Page 4 of the Promo Pak. If you submit the full details of your show special by April 6, you will not need to resubmit your Show Specials for any of the other deadlines.

If you know you are going to offer a Show Special, but are unsure of the details, please contact Kelly Camirand, x231, and let us know you will be offering a Show Special. You will be included in the FTR ad and Buyers’ Guide as long as you let us know by April 6.

April 24 is the deadline to have your Show Specials listed in Reelin’ and Dealin’—A Guide to ICAST-only Specials. This is the definitive guide for buyers seeking the best deals at ICAST. By April 24, please fill out the form on Page 4 of the Promo Pak and fax it to us at 703-519-9691 to ensure your Show Specials are well-represented in the Reelin’ and Dealin’ guide. If you submitted the full details of your Show Specials for the April 6 deadline, you do not need to resubmit.

For more information on Show Specials, please refer to Page 3 of the Promo Pak or visit Show Specials on the Web.

Show Specials Key Dates
April 6: Deadline to be listed as a company with a Show Special in Fishing Tackle Retailer Magazine and in the ICAST Buyers’ Guide at no charge.

April 24: Deadline to have your Show Special listed in the Reelin’ & Dealin’–A Guide to ICAST-only Specials and receive a “Show Special” sign for your booth.

June 15: Final deadline to have your Show Special listed in the ICAST Buyer’s Guide and on the ICAST Web site and receive a “Show Special” sign for your booth.

For more information on ICAST50, visit us on the Web at www.asafishing.org and click on ICAST50. Contact Kelly Camirand, ICAST coordinator, 703-519-9691, x231.

PLEASE DO NOT REPLY TO THIS EMAIL. Send all inquiries to kcamirand@asafishing.org.


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 April 2: Show Specials & Conference Call Deadlines 

Each Monday leading up to ICAST50, we will be sending emails to all ICAST 2007 exhibitors with important information on exhibiting during the 50th year of ICAST. Be sure to watch your inbox for these emails containing essential information to help make your ICAST experience successful. To ensure you receive these emails, add communications@asafishing.org to your “safe” email list.

ICAST Show Specials – April 6 Deadline
April 6 is the submission deadline to have your company’s show special listed in Fishing Tackle Retailer magazine and in the ICAST Buyers’ Guide, free of charge. ASA must have your company’s show special by this date. Each year, ASA places a two-page advertising spread in FTR listing the companies offering Show Specials. If you submit the full details of your show special by April 6, no more information is needed. If you are planning to offer a Show Special, but are unsure of the details, please contact Kelly Camirand, x231. You will be included in the FTR ad and Buyers’ Guide as long as you let us know by April 6.

ICAST Reelin’ & Dealin’ Show Specials Guide – April 24 Deadline
April 24 is the deadline to have your Show Specials listed in Reelin’ and Dealin’—A Guide to ICAST-only Specials. This is the definitive guide for buyers seeking the best deals at ICAST. By April 24, please fill out the form on Page 4 of the Promo Pak and fax it to us at 703-519-1872 to ensure your Show Specials are well-represented in the Reelin’ and Dealin’ guide. For more information on Show Specials, please refer to the Exhibitor Promo Pak or visit Show Specials on the Web.

For more information on Show Specials, please refer to Page 3 of the Promo Pak or visit Show Specials on the Web.

Exhibitor Service Manual
The Exhibitor Service Manual is the ultimate guide to exhibiting at ICAST. It contains everything from shipping and set up information to forms for ordering furnishings, carpet, electrical services and other necessities. The Exhibitor Service Manual will be mailed in April only to confirmed exhibitors in good standing—ICAST booth fees and ASA membership dues paid. To pay your ICAST booth fees, please contact Kelly Camirand, x231. To pay your ASA membership dues, please contact Ann Sweeney, x241.

Exhibitor Conference Calls – April 16 Deadline to Sign Up
The second exhibitor conference call is scheduled for Thursday, April 19 at 2:00 p.m. E.D.T. During this conference call, ICAST staff will guide you through the Exhibitor Service Manual. The conference call will go through the manual in detail, followed by a question and answer session. The deadline to sign up for the Exhibitor Service Manual conference call has been extended to Monday, April 16. To participate, please contact Kelly Camirand, ICAST coordinator, at (703) 519-9691, x231 prior to the call deadlines.


Exhibitor Conference Calls Schedule

Conference Call #2
Exhibitor Service Manual Review
Thursday, April 19 at 2:00 p.m. E.D.T.
Sign up by Monday, April 16

Conference Call #3
How to Make the Most of ICAST
and Last Minute Questions
Tuesday, May 22 at 2:00 p.m. E.D.T.
Sign up by Friday, May 18

Conference Call #4
Everything About the New Product Showcase
Friday, June 8 at 2:00 p.m. E.D.T.
Sign up by Friday June 1


For more information on ICAST50, visit us on the Web at www.asafishing.org and click on ICAST50. Contact Kelly Camirand, ICAST coordinator, 703-519-9691, x231.

PLEASE DO NOT REPLY TO THIS EMAIL. Send all inquiries to kcamirand@asafishing.org.


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 April 9: Classic Product Showcase & Exhibitor Materials 

Each Monday leading up to ICAST50, we will be sending emails to all ICAST 2007 exhibitors with important information on exhibiting during the 50th year of ICAST. Be sure to watch your inbox for these emails containing essential information to help make your ICAST experience successful. To ensure you receive these emails, add communications@asafishing.org to your “safe” email list.

ICAST50 Classic Product Showcase
In celebration of the 50th year of ICAST, we are pleased to announce the Classic Product Showcase, a collection of classic products by companies that have been with the show since the beginning. This special feature will include a showcase on the floor at ICAST and a commemorative publication. An email was sent last week with details of the Classic Product Showcase. A copy of the email is attached for your convenience. If you have questions concerning the Classic Product Showcase, please contact Maria del Valle, ICAST director, at 703-519-9691, x240.

Exhibitor Materials
Whether this is your first or 50th year exhibiting at ICAST, staying informed and meeting deadlines can be challenging. To assist with your exposition experience, we provide two resources to keep you on track, the Promo Pak and the Exhibitor Service Manual.

Exhibitor Promo Pak
The Promo Pak was sent out to all exhibitors in March. This guide to ICAST promotion contains information about online resources, Show Specials, the New Product Showcase and much more. Be sure to review the last page of the Promo Pak for a list of approaching deadlines. If you did not receive a Promo Pak, please download it online or contact Kelly Camirand, 703-519-9691, x231, for a printed copy.

Exhibitor Service Manual
The Exhibitor Service Manual is the ultimate guide to exhibiting at ICAST. It contains everything from shipping and set up information to forms for ordering furnishings, carpet, electrical services and other necessities. During the next exhibitor conference call, Thursday, April 19, at 2:00 p.m. EDT, we will review the Exhibitor Service Manual in detail. Please sign up for this conference call by contacting Kelly Camirand at 703-519-9691, x231, no later than Monday, April 16.

Exhibitor Service Manual Mailing
The Exhibitor Service Manual is mailed only to confirmed exhibitors in good standing - ICAST booth fees and ASA membership dues paid. To pay your ICAST booth fees, please contact Kelly Camirand, 703-519-9691, x231. To pay your ASA membership dues, please contact Ann Sweeney, x241.

For more information on ICAST50, visit us on the Web at www.asafishing.org and click on ICAST50. Contact Kelly Camirand, ICAST coordinator, 703-519-9691, x231.

PLEASE DO NOT REPLY TO THIS EMAIL. Send all inquiries to kcamirand@asafishing.org.


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 April 16: Show Specials Deadline Coming Up 

Each week between now and ICAST50, we will be sending emails to all ICAST 2007 exhibitors with important information on exhibiting during the 50th year of ICAST. Be sure to watch your inbox for these emails containing essential information to help make your ICAST experience successful. To ensure you receive these emails, add communications@asafishing.org to your “safe” email list.

Show Specials Deadline—April 24
April 24 is the deadline to have your Show Specials listed in Reelin’ and Dealin’—A Guide to ICAST-only Specials. This is the definitive guide for buyers seeking the best deals at ICAST. By April 24, please fill out the form on Page 5 of the Promo Pak and fax it to us at 703-519-1872 to ensure your Show Specials are well-represented in the Reelin’ and Dealin’ guide. If you submitted the full details of your Show Specials for the April 6 deadline, you do not need to resubmit.

For more information on Show Specials, please refer to Page 3 of the Promo Pak or visit Show Specials on the Web.

Show Specials Key Dates
April 24: Deadline to have your Show Special listed in the Reelin’ & Dealin’–A Guide to ICAST-only Specials and receive a “Show Special” sign for your booth.

June 15: Final deadline to have your Show Special listed in the ICAST Buyer’s Guide and on the ICAST Web site and receive a “Show Special” sign for your booth.

For more information on ICAST50, visit us on the Web at www.asafishing.org and click on ICAST50. Contact Kelly Camirand, ICAST coordinator, 703-519-9691, x231.

PLEASE DO NOT REPLY TO THIS EMAIL. Send all inquiries to kcamirand@asafishing.org.


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 April 23: Invite Dealers to Celebrate the 50th Year of ICAST 

A Special Message for ICAST50 Exhibitors

To All Exhibitors:

We hope you are starting to feel the excitement leading up to the 50th year of our trade show.

There are lots of events being planned and we want to get as many buyers to come as possible.

With that in mind, I know that many of you make regular mailings to your dealers, distributors and others and that’s where you can help. Please remember to include information about the Show, the fact that it’s our 50th, and it’s their opportunity to see all the newest and best products for 2008 and to take advantage of the many Show Specials being offered. Feel free to use the ICAST50 and the “Take Me Fishing™” logos attached to this email.

The 50th year show is shaping up to be the best in the history of ICAST!

Bert Steinberg's signature
Burt Steinberg
Chairman Show Committee
President American Rod & Gun

Each week between now and ICAST50, we will be sending emails to all ICAST 2007 exhibitors with important information on exhibiting during the 50th year of ICAST. Be sure to watch your inbox for these emails containing essential information to help make your ICAST experience successful. To ensure you receive these emails, add communications@asafishing.org to your “safe” email list.

Show Specials Deadline—Tomorrow!
Tomorrow—April 24—is the deadline to have your Show Specials listed in Reelin’ and Dealin’—A Guide to ICAST-only Specials. This is the definitive guide for buyers seeking the best deals at ICAST. Please fill out the form on Page 5 of the Promo Pak and fax it to us at 703-519-1872 to ensure your Show Specials are well-represented in the Reelin’ and Dealin’ guide. If you submitted the full details of your Show Specials for the April 6 deadline, you do not need to resubmit.

For more information on Show Specials, please refer to Page 3 of the Promo Pak or visit Show Specials on the Web.

Show Specials Key Dates
April 24: Deadline to have your Show Special listed in the Reelin’ & Dealin’–A Guide to ICAST-only Specials and receive a “Show Special” sign for your booth.

June 15: Final deadline to have your Show Special listed in the ICAST Buyer’s Guide and on the ICAST Web site and receive a “Show Special” sign for your booth.

Classic Product Showcase Deadline—May 1
If you are among the companies that are listed as a potential Classic Product Showcase exhibitor in the letter attached to this email, please remember to submit the details of your classic products no later than May 1. If you have questions or need assistance with the Classic Product Showcase, please contact ICAST Director Maria del Valle, x240.

For more information on ICAST50, visit us on the Web at www.asafishing.org and click on ICAST50. Contact Kelly Camirand, ICAST coordinator, 703-519-9691, x231.

PLEASE DO NOT REPLY TO THIS EMAIL. Send all inquiries to kcamirand@asafishing.org.

Missed an email? The archive of all exhibitor emails is online.


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 April 30: Housing & Transportation  

ICAST Housing & Transportation

ICAST Housing
Registration for hotel rooms for ICAST is open. Please make your reservations with the hotels as soon as possible as rooms are selling out fast at all ICAST-related hotels. We have reserved room blocks in each of the following conveniently-located hotels. Contact the hotel directly for reservations and be sure to mention that you are attending the American Sportfishing Association’s ICAST show.

  • Las Vegas Hilton
    3000 Paradise Road

    Rate: $89
    800.732.7117
    With 3,174 luxurious rooms and suites, the Las Vegas Hilton ranks among the world's most famous and popular resort destinations and offers every conceivable service and amenity.  Among these amenities are 13 restaurants, a health spa and easy access to the monorail and the Las Vegas Convention Center.

  • Las Vegas Marriott Suites
    325 Convention Center Drive
    Rate: $104
    800.583.0079
    The Marriott Suites offers well-appointed rooms and plenty of amenities such as on site restaurant, cocktail bar, pool and business service. Located directly across the street from the Convention Center, yet still only a five-minute drive to the downtown Strip.

  • Residence Inn Convention Center
    3225 Paradise Road
    Rate: $99
    800.583.0079
    The coziest of the ICAST hotels, the Residence Inn features large, comfortable rooms and the usual array of conveniences. Within walking distance of most attractions and the Convention Center, the Residence Inn is a solid bargain.

  • Courtyard by Marriot Convention Center
    3275 Paradise Road
    Rate: $94
    800.583.0079
    Designed with the business traveler in mind, the Courtyard serves up reasonably priced rooms with all the amenities and services you would expect including cable TV, swimming pool, and exercise room. Located just a half a mile from the Strip and just a five-minute walk from the Convention Center.

  • Embassy Suites Convention Center
    3600 Paradise Road
    Single/Double: $109/$119
    800.362.2779
    Located just one mile from The Strip and three blocks from the Las Vegas Convention Center, the Embassy Suites offers an array of amenities. Complimentary services include breakfast daily, nightly reception and shuttle to the Las Vegas Convention Center and the Strip.

ICAST Transportation
ASA has negotiated a discount on rental cars through Hertz for ASA members only. Save $5 a day up to $25 off your meeting rental. This special offer is valid one week before through one week after the designated event dates. Make your reservations on line using your CDP#1459566 and Promotional Code#999412. Or, call 1-800-654-2210 in the U.S. or in Canada call 1-800-263-0600 (in Toronto call 416-620-9620). The Las Vegas Monorail is a great way to get around while you are in Las Vegas!

For more information on housing, transportation and visiting Las Vegas, please visit ICAST Housing & Transportation on the Web.

For more information on ICAST50, visit us on the Web at www.asafishing.org and click on ICAST50. Contact Kelly Camirand, ICAST coordinator, 703-519-9691, x231.

PLEASE DO NOT REPLY TO THIS EMAIL. Send all inquiries to kcamirand@asafishing.org.

Missed an email? The archive of all exhibitor emails is online.


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 May 7: Buyer's Guide Deadline & Attendee Lists Order Form  

Last Chance to Update Buyers’ Guide Listing—May 15
May 15 is the final deadline to update your listing in the 2007 ICAST Buyers’ Guide. If you have not already done so, please update or verify your Buyers’ Guide listing online using the following steps:

  • VISIT: https://www.our-secureserver.com/ICAST/
  • INPUT your personalized login:  UserID 1 and Password icast
  • VERIFY or complete your information.

The Buyers’ Guide is the official show guide and the source members of the sportfishing industry look to for contact information throughout the year.

If you need assistance updating or verifying your listing, please contact Paula Murray, Ascend Media, 913-344-1341.

ICAST Attendee Lists Available for Purchase
Sending personalized communication to ICAST attendees is a great way to promote your company’s presence at ICAST50. ICAST 2006 attendee lists and 2007 pre-registered attendee lists are available for purchase using the form attached to this email. Please download the form, make your selections and follow the return instructions on the form.

For more information on ICAST50, visit us on the Web at www.asafishing.org and click on ICAST50. Contact Kelly Camirand, ICAST coordinator, 703-519-9691, x231.

PLEASE DO NOT REPLY TO THIS EMAIL. Send all inquiries to kcamirand@asafishing.org.

Missed an email? The archive of all exhibitor emails is online.


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 May 14: How to Attract Attendees to Your Booth  

Last Chance to Update Buyers’ Guide Listing—May 15
Tomorrow is the final deadline to update your listing in the 2007 ICAST Buyers’ Guide. If you have not already done so, please update or verify your Buyers’ Guide listing online using the following steps:

  • VISIT: https://www.our-secureserver.com/ICAST/
  • INPUT your personalized login: UserID 1 and Password icast
  • VERIFY or complete your information.

The Buyers’ Guide is the official show guide and the source members of the sportfishing industry look to for contact information throughout the year.

If you need assistance updating or verifying your listing, please contact Paula Murray, Ascend Media, 913.344.1341.

Exhibitor Conference Calls—May 18 Deadline to Sign Up
The third exhibitor conference call is scheduled for Tuesday, May 22 at 2:00 p.m. E.D.T. During this conference call, ICAST staff will offer tips on how to make the most of your ICAST experience and answer any last-minute questions. The deadline to sign up for this conference call is Friday, May 18. To participate, please contact Kelly Camirand, ICAST coordinator, at (703) 519-9691, x231, prior to the call deadline.

Exhibitor Conference Calls Schedule

Conference Call #3
How to Make the Most of ICAST
and Last-Minute Questions
Tuesday, May 22 at 2:00 p.m. E.D.T.
Sign up by Friday, May 18

Conference Call #4
Everything About the New Product Showcase
Friday, June 8 at 2:00 p.m. E.D.T.
Sign up by Friday June 1

Attract Attendees to Your Booth at ICAST50
We know that many of you are trade show veterans, but for exhibitors new to ICAST and trade shows in general, here are a few simple things you can do to attract attendees – including buyers and media – to your booth.

  • Attire: Remember what you are selling and who you are selling to. Dress accordingly. If you are selling a professional service, it may be best to dress more professionally. If you are selling fishing gear, it may be better to wear a shirt with a company logo and business-casual slacks.
  • Staffing: Keep in mind the size of your booth when deciding how many people you need to staff it. Always have at least two staff members in the booth. If you have a very large booth, spread out your staff into sections. Don’t sit for long periods; it makes you look unapproachable.
  • Be Prepared: Bring plenty of business cards with updated contact information. Have somewhere to collect attendees’ business cards; a fish bowl works great at a fishing show. Keep pen and paper on hand.
  • Attendees are your guests: Treat each attendee as if he or she is your personal guest. They are the most important person while they are with you. However, if you are talking to one attendee and another comes in, be sure to greet them briefly and tell them you will be with them shortly.
  • Pay attention: Don’t congregate in groups with fellow booth staffers for long periods of time. Pay attention to who is walking past your booth; smile and look welcoming and attentive. Don’t talk on your cell phone. Don’t email on your Blackberry or PDA. Don’t snack on the show floor; it creates a messy booth and prohibits communication with attendees.
  • Don’t be pushy: Be available without being pushy. Let each attendee know you are here to answer their questions, but if they simply want to look around or take some materials, smile and thank them for stopping by.

    Tips source: PCMA Convene magazine

For more information on ICAST50, visit us on the Web at www.asafishing.org and click on ICAST50. Contact Kelly Camirand, ICAST coordinator, 703-519-9691, x231.

PLEASE DO NOT REPLY TO THIS EMAIL. Send all inquiries to kcamirand@asafishing.org.

Missed an email? The archive of all exhibitor emails is online.


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 May 21: Boost Your Business with Free Seminars  

Registration & Housing—Pre-registration deadline is June 15
ICAST registration is open online for exhibitors. All exhibitor personnel must be registered and badged throughout the show. The pre-registration rate for exhibitor personnel is $10 before June 15. After June 15, booth personnel must register on site at the $30 rate. If you have not already registered, it’s easy to register online with the step-by-step instructions. If you have already registered and received a confirmation notice, please disregard this section. If you have questions about your registration, please contact Ambassadors at icastreg@ambassadors.com or 866.889.9628.

ICAST housing registration is also open. Please make your reservations now because rooms at all ICAST-affiliated hotels are going quickly. Housing information is available on the Web.

Free Business Seminars
The 50th year of ICAST features more free business seminars than ever before. All ICAST attendees are invited to take advantage of these free seminars, covering some of the hottest topics in the sportfishing industry today. All attendees can hear the latest about the federal manufacturers’ excise tax from the IRS; learn about the pressing issues surrounding California’s Marine Life Protection Act and what it could mean for other states; take a crash course on customer service and marketing for your business; and learn how to minimize counterfeiting in the sportfishing industry.

A Taxing Issue—The Federal Manufacturers’ Excise Tax
Wednesday, July 11  •  11:00 a.m.–Noon
Thursday, July 12  •  2:00 p.m.–3:00 p.m. (repeat)

Paying the federal manufacturers’ excise tax on fishing gear is part of doing business for every manufacturer. During this session, specialists from the IRS will explain how the tax is applied to various business models and explain sportfish manufacturers’ responsibility for tax payments. Every manufacturer will want to hear about the changes found in the 2006 IRS Director’s Directive, payment scenarios and terminology.

No Fishing—No Access: The Problem is Real
Wednesday, July 11  •  2:00 p.m.–3:00 p.m.

Angler access and the establishment of no-fishing issues, particularly along California’s coast under the state’s controversial Marine Life Protection Act (MLPA), are a great concern to the sportfishing industry. Come hear the latest information about these issues and what the American Sportfishing Association and the entire sportfishing community are doing to address them.

Casting for Customers—Using Customer Service as Bait
Thursday, July 12  •  7:30 a.m.–8:30 a.m.

In an increasingly competitive market, thriving and surviving independent businesses are focusing on customer service. Presented by Marc Compeau, director, Innovation and Entrepreneurship, Clarkson University School of Business and columnist for Forbes.com, this session will provide you with an understanding of the critical role that customer service plays in the success of your business. By providing you with new ways of thinking about how to use your customers as marketing tools; this session will help you fill your marketing tackle box!

Counterfeiting: Prevention is the Best Option
Friday, July 13  •  10:00 a.m.–11:00 a.m.

In 2006, ICAST presented a seminar on counterfeiting and what that means to legitimate business. This year’s presenter, Mark Gorelnik, an attorney and an expert in intellectual property protection including patent, trademark, copyright and trade secrets, will expand on that by explaining the key role that preventive measures play in both foiling counterfeiters’ efforts and bringing them to justice. He will focus specifically on how sportfishing manufacturers can minimize the counterfeiting problem.

For more information on ICAST50, visit us on the Web at www.asafishing.org and click on ICAST50. Contact Kelly Camirand, ICAST coordinator, 703-519-9691, x231.

PLEASE DO NOT REPLY TO THIS EMAIL. Send all inquiries to kcamirand@asafishing.org.

Missed an email? The archive of all exhibitor emails is online.


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 May 29: New Product Showcase  

The New Product Showcase—Innovation in Fishing Gear and Accessories
There’s more than one way to catch a fish, and the New Product Showcase reflects this creative spirit. If you introduced a new product in 2007, or have one ready to debut in 2008, the New Product Showcase is the perfect way to highlight your latest addition and gain visibility with buyers and media. The flagship event of ICAST, the New Product Showcase recognizes your innovation and rewards your contribution to fishing through our “Best of Show” new product awards competition.

Meet Buyers and Media at the Exclusive Preview Reception
On Tuesday evening, July 10, the night before the show opens, the New Product Showcase Preview Reception will be held in the New Product Showcase area. Buyers and Media-Editorial attendees are invited to this special reception where you will have the chance to show them what makes your product so special. The New Product Showcase Preview Reception is open only to New Product Showcase exhibitors, buyers and credentialed Media-Editorial attendees. One ticket will be provided to exhibitors for each product category entered.

Vie for the Prestigious “Best of Show” Awards
During the first day of the show, buyers and media who visit the New Product Showcase will evaluate each new product and grade them based on their innovation, execution, workmanship and practicality. The product with the most votes in each of the 17 categories will be awarded “Best of Show” for that category. One product will be awarded overall “Best of Show.” Voting begins during the Tuesday night Preview Reception and continues through 1:00 p.m. on Wednesday, July 11. The winners will be announced Wednesday evening at the Chairman’s Industry Awards Reception & Golden Anniversary Gala. Only registered buyers and individuals with Media-Editorial badges are eligible to vote.

Exhibitor Conference Call – New Product Showcase
This year, we have added a fourth Exhibitor Conference Call to assist exhibitors with the New Product Showcase process. During this call, ICAST staff will discuss the ins and outs of the New Product Showcase. This call, to be held Friday, June 8, at 2:00 p.m. E.D.T., is your chance to ask questions and get answers about everything New Product Showcase. Please contact Kelly Camirand, x231, by Friday, June 1, to sign up for this call. This is the last Exhibitor Conference Call before ICAST50.

For more information on ICAST50, visit us on the Web at www.asafishing.org and click on ICAST50. Contact Kelly Camirand, ICAST coordinator, 703-519-9691, x231.

PLEASE DO NOT REPLY TO THIS EMAIL. Send all inquiries to kcamirand@asafishing.org.

Missed an email? The archive of all exhibitor emails is online.


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