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June 2006 American Sportfishing Association Member Update

Member Updates are e-mailed monthly to members of the American Sportfishing Association and our partners on issues of interest to the future of fishing. For more information, contact ASA Communications, 703.519.9691.

BELOW IS A LIST OF TOPICS IN THIS UPDATE. Please scroll down for the complete document. Previous ASA Member Updates are available in the ASA Newsroom.

Each month, ASA e-mails an update on its Government Affairs activities called Policy Watch. These documents can be found on ASA’s Web site.

ASA Announces Board of Directors Election

July ASA Board of Directors Meeting

All Things ICAST—Registration, Industry Breakfast, New Product Showcase, Chairman’s Industry Awards Reception, MAATS admission and More!

Magnuson-Stevens Act Passes Full Senate

IRS—Industry Director’s Directive

National Fishing and Boating Week 2006 Recap

ASA Presents Its Highest Honors

2006 Sportfishing Summit Heads to Sunny San Diego

Data and Statistics Web Site

Welcome New Members!

FishAmerica Foundation Updates

Future Fisherman Foundation Updates

Message from ASA President and CEO Mike Nussman


ASA Announces Board of Directors Election
Six new members of the American Sportfishing Association’s Board of Directors were recently elected to fill three regional seats and three at-large seats, with their terms beginning October 1, 2006. The Board members serve 2-year terms. Regional seats went to Jeff Marble, Frabill, Inc., who will serve the Great Lakes Region, Jay Jolly, Boater’s World Marine Centers, who will serve the Northeast Region and Gregg Wollner, Normark Corporation, who will serve the Northern Plains and Inter-Mountain Region. At-large seats went to Burt Steinberg, American Rod & Gun, Chip Powell, Mason Tackle Co. and Jeff Pontius, ZEBCO/WC Bradley, who was re-elected. For more information, contact Joyce Anderson-Logan, x233.

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July ASA Board of Directors Meeting
The ASA Board of Directors is scheduled to meet Tuesday, July 18, 2006, 11:30 a.m.–2:30 p.m., prior to the first day of ICAST. For more information or to confirm attendance, contact Joyce Anderson-Logan, x233.

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ICAST 2006—The Hottest Ticket in Town
ICAST 2006—July 19-21, is less than three weeks away. Registration is going strong with 7,000 attendees expected at the show. More than 300 media representatives have pre-registered to report on the latest innovations in gear and accessories. Hundreds of new items will be displayed at the New Product Showcase, ICAST’s flagship feature. The New Product Showcase Preview Reception, scheduled for Tuesday evening, July 18, is open to media and buyers. Exhibitors and attendees alike are encouraged to register as soon as possible. Tickets for the Industry Breakfast are going quickly. Please make your reservations now to ensure a seat at this important, annual event. Plan now to attend the Chairman’s Industry Awards Reception, July 19, to network with colleagues and friends and to congratulate the recipients of the New Product Showcase “Best of Show” awards and the “Take Me Fishing” Campaign’s Manufacturer and Retailer of the Year. For all things ICAST, visit ASA’s Web site.

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ICAST Overall Numbers
As of June 23, nearly 400 exhibitors have reserved 1,264 booths. Attendees from 30 countries are pre-registered to attend the show. With more than 1,500 buyers, over 600 manufacturers’ reps, more than 300 media representatives and hundreds of other non-exhibiting members attending, ICAST 2006 registration is now over 5,300 and is expected to ultimately draw over 7,000 attendees. For more information, contact Maria del Valle, x240.

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ICAST 2006—It’s Not Too Late to Register!
The June 15 pre-registration deadline has come and gone, but exhibitors and attendees are still encouraged to register online, however, on-site registration rates now apply. Online registration is open until July 13. To register, or for more information about ICAST, go to ICAST 2006 on ASA’s Web site.

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ICAST 2006—Exhibitor Service Manuals
Exhibitors who have paid both their booth fees and their ASA membership dues should have received their Exhibitor Service Manuals in the mail. Please contact Ann Sweeney, x241, if you need assistance regarding your membership status.

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Reelin’ & Dealin’—A Guide to ICAST-Only Show Specials
The new Reelin’ & Dealin’: A Guide to ICAST-Only Show Specials was mailed to buyers who had registered by June 8. The guides should arrive in the mail no later than the first week of July. The Guide will also be available to buyers at Registration during the show. For more information, contact Kelly Camirand, x231.

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ICAST 2006 Exhibitors—We Want to Help You!
Every week, ASA sends an e-mail to ICAST exhibitors with “important to know” information. Please watch your “in” box for these important e-mails. If you missed any of these e-mails, they are archived on ASA’s Web site under Exhibitor Reminders.

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New Product Showcase Preview Reception
Buyers and members of the media are invited to a special reception on Tuesday evening, July 18, to see the latest innovations in fishing gear and accessories. The reception offers an exclusive sneak preview of the New Product Showcase, the flagship feature of ICAST, prior to the official show opening. This reception is open to New Product Showcase exhibitors, buyers and credentialed media-editorial attendees only. For voting in the Showcase, media and buyers are eligible for cash prizes. The deadline for submissions for the New Product Showcase was June 15. Contact Mary Jane Williamson, x227.

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Industry Breakfast—The Importance of Innovation
Tickets are still available for the ICAST 2006 Industry Breakfast scheduled for Wednesday morning, July 19.  ASA’s President and CEO Mike Nussman will kick things off with a “state of the industry” message for ASA’s members and ICAST attendees. This year’s theme is the importance of innovation in keeping our industry strong and prosperous. But innovation doesn’t just apply to developing new ways to catch a fish. Innovation also applies to sales, marketing and product pricing, particularly in the retail sector. This year’s keynote speaker, Larry Steinmetz, Ph.D., president, High Yield Management, Inc., Denver, Colo., will have you thinking very differently about pricing, sales and profits. Tickets cost $35 each and may be purchased when you register. If you have already registered, call (301) 694-5243 between 9:00 a.m. and 5:00 p.m. EST to purchase tickets.

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Chairman’s Industry Awards Reception
Join Mike Nussman, Dave Pfeiffer, ASA’s Board Chairman and Bruce Matthews, Recreational Boating and Fishing Foundation, as they present the New Product Showcase “Best of Show” awards and the “Take Me Fishing” Campaign’s Manufacturer and Retailer of the Year on Wednesday evening, July 19, at the Las Vegas Hilton, Ballroom A. To RSVP, contact Naomi Evans, x221.

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ICAST Seminars
ICAST 2006 will feature two seminars covering the proliferation of counterfeiting and the latest information regarding the federal manufacturers’ excise tax. Experts from the International Property Rights Center will share information on what is being done and what can be done to thwart commerce in counterfeited products. Members of the IRS will be in attendance at ICAST to answer questions and provide information on paying the tax and provide updates on tax changes. For more information on the ICAST seminars, contact Mary Jane Williamson, x227.

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Free Admission to MAATS 2006 with ICAST Badge
In 2006, ICAST coincides with the National Marine Manufactures Association’s (NMMA) Marine Aftermarket Accessories Trade Show (MAATS), which targets the special requirements of marine distributors, national retailers and accessory buyers from marine dealerships. Your ICAST badge allows you free entry to MAATS all-day, Friday, July 21. ICAST buyers and media representatives are welcome to attend MAATS during the entire show. For more information on MAATS please visit NMMA’s Web site.

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ICAST on the Web
We continually update the ICAST section of ASA’s Web site with new information to ensure that exhibitors and attendees alike have a top-notch experience at ICAST. Please continue to check the Web site for the latest information and updates.

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Magnuson-Stevens Act Passes Full Senate
On June 19, the full Senate approved the Magnuson-Stevens Fisheries Conservation and Management Reauthorization Act of 2006, which moved forward with strong bipartisan support. Senator Ted Stevens (R-AK) successfully lead the effort to reauthorize the act which bears his name. The final Senate bill contains some modifications to the Committee version; however, the changes do not remove any of the recreational fishing industry’s priorities that were in the version previously passed by the Senate Commerce Committee. Representative Richard Pombo (R-CA) has pledged to bring the House bill, which has also passed out of committee, to a vote before Congress' August recess. It is likely that the two bills will not be identical. The bills will be reconciled in conference to obtain a final version. For more information on ASA Government Affairs activities, contact Gordon Robertson, x237 or Carol Forthman, x244.

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IRS—Industry Director’s Directive
As of June 28, ASA is still waiting for a copy of the IRS’s Industry Director’s Directive. According to the IRS, ASA should have a copy of the IRS’s Industry Director’s Directive by June 30, 2006. As soon as ASA receives this document, it will be e-mailed to ASA members subject to the federal manufacturers’ excise tax on sportfishing equipment as well being posted on the ASA Web site. Please watch your e-mail for this important information. For more information on ASA Government Affairs activities, contact Gordon Robertson, x237.

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National Fishing and Boating Week 2006 Recap
ASA’s National Fishing and Boating Week events, held June 5-7, 2006, provided an opportunity for ASA members to meet with Members of Congress and federal agency representatives to discuss policy issues. The Government Affairs committee, Freshwater and Saltwater subcommittees, Data and Statistics, Trade and Commerce and Finance committees met during the week. A Congressional reception held on Capitol Hill, and a Hill breakfast briefing co-sponsored by ASA and the Congressional Sportsmen’s Foundation were highlights of the week. James Connaughton, chairman, White House Council on Environmental Quality and Fran Mainella, director, National Park Service attended the reception along with Senator Ted Stevens (R-AK), Representative Howard Coble (R-NC), Senator Frank Lautenberg (D-NJ), Representative John Dingell (D-MI) and Representative Nancy Johnson (R-CT).Over 70 people attended ASA events, with approximately 225 people attending the Capitol Hill reception. ASA thanks all its members and partners for their support. For more information, contact Patrick O’Rouke, x 230.

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ASA Presents Its Highest Honors
On Tuesday evening, June 6, 2006,during a Capitol Hill reception, ASA awarded its highest honors to two life-long sportfishing advocates. U.S. Representative John Dingell (D-MI) was honored with the Norville Prosser Lifetime Achievement Award, and Jim Cummins, director, Living Resources Section, Interstate Commission on the Potomac River Basin (ICPRB), received the Future of Fishing Award. For more information visit ASA’s Web site.

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Sportfishing Summit Heads to Sunny San Diego
The 2006 Sportfishing Summit will be held October 18-20, 2006, at the Paradise Point Resort in San Diego, Calif. The Sportfishing Summit is the premier networking and business management event for the sportfishing industry. Registration and lodging will be available in early August. For more information, contact Mary Jane Williamson, x227.

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Data and Statistics Web Site
The Data and Statistics section of ASA’s Web site has been renovated to make it easier to navigate. Critical information on the state of the sportfishing industry is now at your fingertips with the click of a mouse. We invite you to visit the Data and Statistics Web site. For more information, contact Rob Southwick, 904.277.9765 or Mary Jane Williamson, x227.

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Welcome New Members!
ASA welcomes these new members or members who reinstated their membership in June: 2'N 2 Fishing, Reno, NV; Aquatic Release Conservation, Ormond Beach, FL; Automata Devices Inc., Fremont, CA; BajaEdd Rod Racks, Newhall, CA; BlueStorm, Kernville, CA; Dermatone, Windsor Locks, CT; Duncan McIntosh Company/FishRap, Irvine, CA; Hartman Co., Ltd., Kyoto, Japan; Obsessive Products, Inc. (OPI), Tampa, FL; Ocean Rider Sandals & Belts, Inc., Miami, FL; Pacific Coast Sportfishing Magazine, Costa Mesa, CA; Russ Cox, Inc., Montezuma, IA; Signature Concepts, Inc., Ballston Lake, NY; Splash Marine, LLC, Stillwater, OK; Suremarker, LLC, Sarasota, FL; and Yeti Coolers, Driftwood, TX.

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FishAmerica Foundation Updates
For more information about FishAmerica activities, contact Johanna Laderman, x245.

FishAmerica Gulf Fund Update
With recovery from the 2005 storms still underway, the FishAmerica Gulf Fund is seeking new partners and donors to help restore the Gulf Coast sportfish populations, their habitats and fishing facilities. The Gulf Fund will provide grants to local sportfishing clubs and conservation organizations for on-the-ground restoration efforts. So far, the Gulf Fund has raised $16,000 through special programs and direct donations from ASA members Zebco/WC Bradley, Shimano and PriMedia as well as public donations. We need your help to ensure our success. To join our efforts, visit www.fishamerica.org or contact Johanna Laderman, x245.

FishAmerica Grants Opens Streams for Fish Passage in the Northeast
Through its partnership with the U.S. Fish and Wildlife Service’s Partners for Fish and Wildlife Program, in May, FishAmerica awarded $102,500 to restore fish passage to 74 miles of stream in the northeast and mid-Atlantic. The grants will help remove three dams: the Rocky Mount Dam along the Pigg River in southeast Virginia, the Ballou Dam along Yokum Brook in Massachusetts and the Huntingdon Pike Dam along Pennypack Creek in Pennsylvania. The projects will improve access to shad, herring, bass, trout and Atlantic salmon.

Utah Residents Granted Better Family Fishing Opportunities
Wasatch and Summit counties in Utah will have better family fishing opportunities thanks to a $7,500 grant from the FishAmerica Foundation. The Wasatch Mountain State Park will use the grant to restore fisheries habitats and improve water quality in the park’s one and a half acre pond. The pond is the only community fishing pond in more than 3,000 square miles and has an easy-access fishing area. This grant was made possible through the generous support of Pro Line Manufacturing who has donated more than $364,000 since 2001, to help keep the nation’s fish and waters healthy.

New Partnership Engaging Communities to Benefit Fisheries Conservation and Economic Development
Along with Deputy Secretary of the Interior Lynn Scarlett and U.S. Representative Virgil Goode (R-VA), FishAmerica staff attended the Pigg River Ramble, Rocky Mount, Va., to help launch the VA RACER initiative. VA RACER, the Virginia Rural Area Conservation and Economic Restoration Initiative, is a new partnership between landowners, local communities, service organizations, conservation groups, academic institutions, local governments and partnering state and federal agencies who believe that strong communities and prosperous economies go hand-in-hand with healthy lands and clean waters. The partnership’s first project is the removal of the 20-foot high Rocky Mount dam. Once removed, it will allow fish passage to 63 miles of valuable fisheries habitat in the Upper Roanoke River watershed.

FishAmerica Contributors
We would like to thank ASA members Automata Devices, Captain Hook Enterprises, Castaic Soft Bait, Kanji International, Matzuo America, and Outdoor Pro Shop for their recent donations to the FishAmerica Foundation. We would also like to thank ASA member FLW Outdoors for their recent donation of $31,000. Forty-seven ASA members and 57 other donors have given nearly $130,000 to FishAmerica through direct donations, FishAmerica Gulf Fund donations, licensed-product sales, tournament partnerships and endowment donations.

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Future Fisherman Foundation Updates
For more information on Future Fisherman activities contact Mike Bolinder, x238 or Jesse Graytock, x224.

2006/2007 Physh Ed Grants Awarded
The Future Fisherman Foundation, along with the Recreational Boating and Fishing Foundation and the National Alliance for Sport and Physical Education, has selected the recipients of the 2006/2007 Physh Ed National Fishing and Boating Grants. Entering its fourth year, Physh Ed has provided over $700,000 to schools to teach angling and boating skills in physical education classes. This year, the foundation will provide a total of $205,000 to 42 schools for fishing and boating education programs. Physh Ed grants will be administered in the following states: Alabama, Arkansas, California, Colorado, Idaho, Illinois, Maryland, Minnesota, Missouri, Montana, North Carolina, New Jersey, New York, Pennsylvania, South Dakota, Texas, Utah, Virginia, Washington, West Virginia and Wisconsin. For more information on Physh Ed, contact Jesse Graytock, x224.

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Message from ASA President and CEO Mike Nussman
We’ve all heard the phrase, “may you live in interesting times.” For the sportfishing industry; it certainly is that.

ICAST 2006 is about three weeks away. We won’t know until the show is over, but according to our pre-registration numbers, this is going to be an outstanding show for exhibitors and buyers alike. With more than 300 media representatives attending; I suspect that anglers will be pleased with the news of the latest in gear and accessories that is reported from ICAST.

It takes the effort of a number of people, from our Board of Directors to our Show Committee members to our industry partners to produce ICAST. I want to thank our members and our partners for your continued support of our efforts. I would be very remiss if I also didn’t thank the ASA staff for all the hard work they are putting into producing this event. Putting on a show like ICAST requires team work and the entire ASA team—members and staff alike—pull together to create our industry’s trade show.

However, in the bigger picture, ICAST isn’t the only venue that drives our association. Advocacy on behalf of all our members is the American Sportfishing Association’s way of keeping watch on the existing and potential laws and policies that significantly affect our members’ businesses and sportfishing itself. In addition to monitoring emerging policies, our Government Affairs Program involves fostering strong relationships with Members of Congress, conservation and recreation partners and state and federal government leaders to make sure sportfishing interests are represented when policy decisions are made.

To that end, one of our most important efforts is fostering a productive relationship with the White House. In June, Gordon Robertson and I were invited to the White House for the announcement of the creation of the Northwestern Hawaiian Islands National Monument. Prior to this, we had several days of discussions with White House staff where we made it clear that although the association does not oppose this particular designation, we have serious concerns about the precedent it may establish. Apparently our message was heard. In his comments, President Bush recognized our association by name and endorsed the importance of sportfishing saying that he expects the government to protect the fisheries to ensure good fishing and that “it’s in the nation’s interest that we have a robust recreational fishing industry.” I also had the opportunity to spend a few minutes with the President prior to the signing ceremony.

Subsequently, we are now having conversations with the White House about issues that are of keen importance to our industry such as striped bass and the overall future of fisheries management in this country. As always, we will do our best to keep you informed about our activities.

On another note, I applaud the Senate’s passage of the Magnuson-Stevens Fisheries Conservation and Management Reauthorization Act. I particularly thank Senator Ted Stevens for his efforts in successfully leading the Senate’s passage of the bill. In June, during National Fishing and Boating Week, our members met with Senator Stevens where he was very supportive and listened to our concerns. As of this writing, the House still needs to pass the bill, but we expect that to occur before the August recess.

The bill improves the role of science in fisheries management and places limits on the establishment of no-fishing areas. Any proposal for no-fishing areas must be subject to an open public review process. Another provision requires that the economic impacts of all sectors, including recreation, be considered when making allocation decisions, a factor that has been missing in the current act. The bill also takes steps toward improving recreational fishing data by establishing a national registry of recreational anglers and requiring the implementation of improved techniques for collecting this data. Finally, the bill takes steps to reduce bycatch through the development of new technologies.

As I said, these are interesting times for the sportfishing industry. But I assure you that we are watching out for you. Not just for today, not just for next year, but for 10 and 20 years from now. As President Bush said, “it’s in the nation’s best interest to have a robust recreational fishing industry,” and our goal is to ensure just that.

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