AnglerSurvey.com To Benefit Business And Anglers
by
Mary Jane Williamson
September 29, 2005—Alexandria, VA—WWW.ANGLERSURVEY.COM,
a new online survey, will help the sportfishing industry better serve
its customers. It’s free to participants who have the chance to win
several $100 gift certificates each month.
AnglerSurvey.com, developed by Southwick Associates, Inc., Fernandina Beach,
Fla., will survey a panel of several thousand U.S. anglers each month
about their angling activities and purchases. This information will be used
to develop new products and better services to enhance the angling experience.
The American Sportfishing Association (ASA), the trade association representing
the sportfishing community, is always interested in obtaining more
information about anglers’ activities, purchases and outdoor experiences
to help its members’ businesses. Mike Nussman, president and CEO of
the American Sportfishing Association, said, "the information to be
produced by AnglerSurvey.com will provide an important piece of the puzzle
explaining where the industry and resource agencies need to focus our efforts
to improve sportfishing opportunities and fish populations.”
Rob Southwick, president, Southwick Associates, says the sportfishing industry
can use the results to identify new products and services demanded
by anglers. “By
monitoring trends regarding the types of fishing activities enjoyed
by anglers and their preferred species,” says Southwick, “fisheries
agencies and angler organizations can improve sportfishing opportunities
and fisheries management efforts.”
Anglers need to register only once, with the typical survey taking about
two minutes to complete. Anglers will be asked about their angling activities
in the past month, species pursued, products purchased, opportunities desired
and more. Southwick Associates will scientifically process the data to reflect
the entire sportfishing population. The results will become available to
the sportfishing community in early 2006. Southwick Associates assures that
e-mail addresses will only be used to send monthly e-surveys to registered
participants, and will never to be sold or given to anyone or used for any
promotions or solicitations.
Southwick Associates specializes in assessing revenue streams and business
models for outdoor recreation working with resource agencies and trade organizations
seeking to protect and expand fishing, hunting and other outdoor opportunities.
For more information, contact Southwick
Associates, 904-277-9765, www.southwickassociates.com,
PO Box 6435, Fernandina Beach, FL 32035.
The American Sportfishing Association is the sportfishing industry’s
trade association, uniting more than 650 members of the sportfishing
and boating industries with state fish and wildlife agencies, federal
land and water management agencies, conservation organizations, angler
advocacy groups and outdoor journalists. The American Sportfishing Association
safeguards and promotes the enduring social, economic and conservation
values of sportfishing.
